Incredible Ice Cream was born in 2007 by Mike Fiddler, a theatre set designer because he realised there was an opportunity to sell ice cream in a much more entertaining, theatrical, way than was being done with vans and trikes.

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Working in his garage in his spare time, Mike designed and built the first 3-metre long bar by himself. Handmade in fibreglass, nothing like his new bar had ever been seen before and, launched into the events industry, it was an instant success.

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In 2015 Mike sold the company to new owners who saw the potential to make Incredible Ice Cream a brand leader, not only in the events industry, but also as permanent installations at venues up and down the country.

 

A redesign in 2017 brought ergonomic improvements and the inclusion of our new soft-serve ice cream, replacing the hand-pumped ice cream of old. This new bar was supplemented with our new, gorgeous, diminutive mobile bar in 2021.