Incredible Ice Cream Privacy Policy

The Basics

The terms “Us”, “We” and “Our” all refer to the Incredible ice Cream Company Ltd. “You”, “Your” and other similar terms all refer to the users of our website and our services.

“Site” and “Website” refer to

Our website collects information through the use of cookies and interactive forms to provide services to you such as customised quotations for services, remembering your login settings etc, and provides us certain information about you, your use of our website and website analytics, which are described in this document.

As part of our GDPR (General Data Protection Regulation) compliance, this Privacy Policy states what information we collect about you, how we process this data and how you can exercise your rights under GDPR to access, correct or remove personal data from our systems quickly and easily.


What Information Do We Collect?

If you use our website we may collect and process data such as your name, telephone number, street address, email address, IP address, web browser information and the pages you visit on our website.

Some of this data is anonymous and is used to measure metrics that help us to run an efficient business, such as the performance of our website and marketing efforts.

Some of this data is personally identifiable to you. We also process the personal data we collect when you fill in a form on the website or correspond with us using email, telephone or postal mail.

Depending on how you interact with our site or the level of enquiry you make, the following levels and types of information will be collected by us:


Previous Clients & New Leads

As with any business, our existing client base is a vital source of repeat business, while purchased email lists and social media are vital sources of new business.

If you have previously been a client of ours, have filled in a website form or registered as a user on our website, or have visited us in person and filled in a Contact Form, then we will have some information about you which could include your name, phone number, email address, home address, details of our conversations and ordering history.

We take the opportunity to ask visitors to leave their details with us so that we may contact them in the future with details about offers and deals which we think may be of interest.

The nature of these contacts may be email announcements or by sending catalogues in the post, depending on individual preferences.

If you opt-in to hear from us, you can change your mind at any time by clicking the Unsubscribe link on any of our emails, or by following the instructions in the Removing your Details section of this document.


Anonymous Website Users

If you haven’t registered for an account on our website, or you have registered but you aren’t logged into your account, your use our website will be anonymous. We do not attempt to collect any personal data from you, however your visits may be tracked by third parties such as Google for their Google Analytics product. There is more information about that under the Cookies section of this document.


Registered Website Users

Currently, there are no provisions for the website to register or host user accounts.



We keep comprehensive data about our employees which may include all or some of the following: name, address, email address, phone number, curriculum vitae, HR related records, payroll records, National Insurance Number and any other information necessary for us to act as a responsible employer.

Employees can access this data by making a request to their manager who will arrange for the data to be collated without undue delay.

Due to the sensitive nature of these records they will be printed and sealed to be given directly to the employee or sent by Recorded Mail to the home address we have on file. For ex-employees whose home address has changed, we will need proof of identity before we can action your GDPR request.


Email Correspondence

We keep email correspondence for reference as they provide a record of our conversations with customers, potential customers and suppliers and it is in the legitimate interest of those parties that we do so to conduct our business conversations with them effectively and efficiently.


Our Use of Cookies & Browser Data

Cookies are small pieces of data generated by our website and stored on your computer when you use our website.

We use two types of cookies: session cookies and persistent cookies.

Session cookies are created when you visit the website and are deleted from your system when you close your web browser. These cookies use data unique to your browsing session to provide services necessary to use the website such as your login status as you move from page to page. These cookies are deleted when you exit your browser.

Persistent cookies are used on our site for data that may need to survive between website visits such as whether you are logged in and the contents of your shopping cart. Their use allows you to use our website more easily by making user-friendly features available to you that would otherwise be impossible.

Some persistent cookies can be used to identify you as an individual. We do not use them for that purpose, but third-party suppliers such as Google and Facebook will do so as part of their analytics service. There is more information about social media and how you can exercise your privacy rights with them below.

You can read more about how cookies work, what they can do and how to control them here:


Our Use of Social Media Analytics

We use social media analytics (e.g. Google Analytics) products to monitor and promote various aspects of the website including the number of website visitors we have, where they were referred from, times of visits, pages visited, length of visits, country of origin, marketing campaign that generated the visit, errors generated by the site, website page speeds etc. These analytics give us valuable insight into how our website is used and problems users might be experiencing while navigating the site as well as assistance with marketing our services to social media users.

To provide these services, social media companies use their own persistent (tracking) cookies embedded onto our website and provide us with information once the data has been processed and aggregated. At no time do we have access to the “raw” data that can identify you personally or track your movements across the Web, but these cookies will allow social media companies to do so.

It is not necessary for you to allow these cookies onto your computer in order to use our website, and you can opt-out of Google Analytics by making preference changes on Google’s own systems here:, or control Facebook Ads here:

You can see Google’s Privacy Policy here:

Facebook’s Privacy Policy is here:

Instagram’s Privacy Policy is here:

Twitter’s Privacy Policy is here:


Data you Submit

If you contact us through the website, by phone or email, you may need to supply us with personal data to allow us to deal with your requests.

For data submitted on our website you will have the option to opt-in to receive promotional material from us if desired.

If you visit us in person at an event, you may have the option of filling in a form asking us to keep in touch with you, again, at your discretion.

You do not need to consent to receiving marketing material and you can change your mind at any time by following the Unsubscribe link in the footer of all emails we send. 

Data Retention

Purchase history is kept for a maximum of seven years after your last transaction with us as we may need to refer back to invoices etc. for tax purposes.

If you have given consent to be contacted for marketing purposes, we will keep your data indefinitely or until such a time when you request to be removed.

Employee Data is kept for seven years following the date employment ended.

Supplier Data (companies) may be kept indefinitely if doing so serves a beneficial purpose. Supplier data (partnerships and sole traders) is kept for up to seven years following the last transaction.

Email conversations are kept indefinitely but are archived after three years.

Where we are required to by law to retain certain data for a given period of time we will do so in accordance with those laws.


Who is Collecting and Processing This Data?

We are the Incredible Ice Cream Company Ltd of Unit 14 Grove Business Park, Shipton Road, Milton under Wychwood, OX7 6JP.

Adam Engberg is our ICO Registered Data Controller and our Data Processor.


Who Will this Data be Shared With?

Details collected by us may be shared with our franchisees for the same purposes as described in this document for the provision of supplying our goods and services.

We do not sell, rent or lend our customer to any third parties. The only exception is if we are compelled to by a law enforcement agency presenting legal authority to acquire such data from us.


Assignment on Sale of Business

If we sell our business in the future, all our assets, including our customer list and personally identifiable data, may be transferred with the business to the new owner. The new owner will be compelled to use your data in compliance with this Privacy Policy. If the new owner wishes to make changes to this Privacy Policy, they will be obliged to inform you of those changes and seek your permission to continue contacting you under the new terms.


Accessing, Amending or Deleting Your Data

You can request a copy of the data we hold about you by writing to our Data Controller or by making the request via the Contact Us page on our website.

If you would like to view and amend the data we hold about you, simply write to the address above detailing your request and, once we have confirmed your identity, this will be actioned within 30 days.

The request will be verified using the contact information we hold on file as a precaution against unauthorised data requests.

Note: We will not send any personal data to any email address or postal address that has not previously been verified as legitimate. If your email or postal address has changed, additional proof of identity may be required.


Removing your Details

You can easily remove your details from our marketing database by following the “Unsubscribe” link on any email you receive from us, or you can use the Contact Us page on our website.

Your request will be actioned within 30 days. The request will be verified using the contact information we hold on file as a precaution against unauthorised data requests.



This Privacy Policy was last updated on the 26th September 2019, and is subject to future updates from time to time.


Incredible Ice Cream Ltd
Unit 14 Grove Business Park
Shipton Road
Milton Under Wychwood

Tel. 01608 676121

Company no. 11646828

Incredible Ice Cream Ltd
Unit 14 Grove Business Park
Shipton Road
Milton Under Wychwood

Tel. 01608 676121

Company no. 11646828

Incredible Ice Cream Ltd
Unit 14 Grove Business Park
Shipton Road
Milton Under Wychwood

Tel. 01608 676121

Company no. 11646828